🚀 Tech Startup Lead Generation Tip #9 The importance of above the fold

The importance of above the fold

Tech startup lead generation tip number

The term “above the fold” or “above the scroll” refers to the section of your website that is immediately visible to website visitors before they begin to scroll down.

As attention spans of website visitors are just a few seconds, it’s vital that you strike a connection with the visitor above the fold.

You should aim to cleanly and concisely achieve the following 4 points above the scroll:

  1. Outline what the technology is
  2. Who it’s for
  3. What the core benefit is
  4. A call to action

Let’s look at some examples:



Leads can be won or lost above the fold, so you need to put a lot of thought into this area of your site.

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SaaS marketing support for fast-growing, ambitious tech companies.

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