Insights, Marketing

10 SaaS marketing best practices to skyrocket conversion rates

Want to increase conversion rates for your SaaS business but finding it tricky? You’re not alone. Increasing conversions isn’t exactly a formula that can be applied to all SaaS businesses.
In fact, many SaaS companies face difficulties in creating successful marketing strategies that can convert potential customers into paying ones.
Having said that, if you want to produce a successful SaaS marketing strategy, knowing the best practices of developing a SaaS marketing plan certainly can’t hurt.
In this blog, our SaaS marketers reveal their top 10 SaaS marketing best practices to help you develop an effective SaaS marketing strategy, increase your conversion rates, and grow your business.
Let’s get started!

#1 Define your SaaS marketing goals

It is crucial to define your marketing goals before you even think about implementing any marketing strategies – otherwise you’re just shooting in the dark!
Your marketing goals could be anything from increasing website traffic and generating leads to improving SaaS customer retention.
Once you have defined your goals, you can create a clear roadmap for your marketing efforts and focus your resources on what matters most.

#2 Know your target audience

To effectively market your SaaS product, you need to know your target audience. After all, how can you expect results when you don’t even know who you’re marketing to and what they need?
By understanding your target audience’s needs, pain points, and preferences, you can create targeted SaaS content that resonates with them and drives conversions.

#3 Create a content marketing strategy

Content marketing is a powerful way to attract potential SaaS customers and build brand awareness. In fact, according to ProfitWell, SaaS businesses prioritising content marketing see much higher growth rates than those that don’t.
You can establish your SaaS company as a thought leader in your industry by creating valuable content that addresses your target audience’s needs and pain points.
Some effective content marketing strategies include creating blog posts, videos, e-books, and webinars that genuinely help your audience or provide something valuable. Whatever you do, just keep it consistent!
Here are some SaaS content marketing ideas to get you started:

  • Explainer videos for using your SaaS product
  • Blogs answering common customer questions
  • Guides for business owners in your SaaS niche
  • Live webinars to help your audience solve a problem
  • Live demo videos for your SaaS product
  • Whitepapers with data insights for your audience
  • Case studies highlighting SaaS success stories
  • Podcasts exploring topics your audience cares about

#4 Optimise your website for search engines

Search engine optimization (SEO) is absolutely essential for driving organic traffic to your website.
By optimising your website for relevant keywords and creating high-quality content, you can improve your website’s visibility in search engine results pages (SERPs).
This, in turn, can lead to increased website traffic, lead generation, and ultimately, more paying SaaS customers. Some key SEO best practices to keep in mind are:

  • Include keywords in meta tags
  • Include keywords in website content
  • Add alt tags to any images
  • Regularly publish SEO-friendly blogs
  • Fix any broken links on your website
  • Add a security cert (SSL) to your website
  • Optimise your website for mobile devices
  • Keep on top of any technical issues
  • Make sure your website speed loads fast

#5 Leverage referral marketing

Referral marketing is a powerful way to increase your customer acquisition rates. By incentivising your existing customers to refer their friends and colleagues to your SaaS product, you can tap into their networks and reach new potential customers.
You can do this through SaaS referral programs, loyalty programs, or simply by providing outstanding customer service. If you consistently give your customers a great experience, you can almost guarantee they’ll want to tell others about it!

#6 Take advantage of email marketing

According to Hubspot, for every $1 spent on email marketing, you can expect a $36 return. This is why email marketing remains one of the most effective digital marketing channels for SaaS companies.
By sending targeted and personalised emails to your subscribers, you can nurture leads, educate your audience, and ultimately drive conversions.
Some effective email marketing strategies include welcome emails, drip campaigns, and cart abandonment emails for those who *almost* bought your SaaS product.

#7 Leverage social media

The top 10% of SaaS businesses get 2,100 shares of their posts on average. So, if you’re not active on social media, you’re missing out on a powerful way to reach your target audience, build brand awareness, and engage with your customers.
You can use social media to share valuable content, run ads, and engage with your followers. Some effective social media channels for SaaS companies include LinkedIn, Twitter, and Facebook – choose the ones where your audience is already hanging out!

#8 Offer a free trial

Offering a free trial is an effective way to get potential customers to try out your SaaS product before committing to a purchase. This can significantly help to increase your conversion rates and even reduce the risk of customer churn.
Like what you’re learning? Don’t forget to check out our other blog, “8 ways to leverage the power of data for your SaaS marketing strategy” to learn more and up your SaaS marketing game.

#9 Implement a freemium business model

A freemium model is a pricing strategy where you offer a basic version of your SaaS product for free, and charge for premium features. This can help increase your customer acquisition rates, boost customer retention, and attract a wider audience.

#10 Measure your marketing efforts

It is essential to define metrics and track your marketing efforts to determine their effectiveness. By measuring your marketing efforts, you can identify what’s working and what’s not, and adjust your strategy accordingly.
Whether it’s page views, button clicks, or demo bookings, make sure you’re tracking the most relevant metrics for your unique goals. Tweak your campaigns and SaaS marketing strategies based on what you learn to keep improving.

Bonus best practice #11 Ask for help!

SaaS marketing can be really challenging, but by implementing these best practices, we’re sure you’ll start seeing the needle move on your conversion rates.
Don’t have time to follow SaaS marketing best practices or develop a proactive SaaS marketing strategy? Ask our SaaS marketing experts for help!
With rolling monthly price plans starting from just £3,000 per month, we join or become your dedicated SaaS marketing and web design partner, taking your online presence to sky-high success with proven content strategies, comprehensive digital marketing, and high-converting websites.

Get in touch with us today to get started.



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